NHL Global Series

We are passionate about redefining entertainment by blurring the lines between the physical and virtual worlds. For the NHL game in Prague, in a collaboration with In collaboration with Go4Gold we transformed a standard Škoda Auto commercial break into a spectacular mixed-reality event. Our team produced a spectacular 3D animation that surprised and entertained both the arena and TV viewers with a chase featuring a giant shark and predator. Within the NHL, this type of advertisement appeared for the first time in history as well. This unique project used cutting edge ISG sensors to deliver an unforgettable visual experience.