HC Sparta Praha

Our close collaboration with the most famous hockey club in the Czech Republic has pushed the game show in the O2 Arena to world class standards. HC Sparta represents one of the most iconic European brands, and the move to the O2 Arena opened entirely new possibilities. The goal is to bring annual innovations that pushes the facility’s potential to the maximum and entertain hundreds of thousands of fans throughout the season.

In collaboration with Go4Gold and Livebros, we delivered a vision of entertainment that matches the level of overseas competitions. This modern audiovisual approach included production contributing to a unique and immersive audiovisual show, as well as creating a comprehensive arena graphics set featuring brand flat animations and 3D neon creatives designed to remain current for several years. We are also part of the Sparta vzdává hold project, including the 2024, 2025 and 2026 editions.