Fan experience

FIBA Women’s Basketball World Cup 2026

The FIBA Women’s Basketball World Cup 2026 brought the world’s best women’s national teams to Germany for one of the biggest events in international basketball. With 236,015 fans across the tournament, it became the most attended FIBA Women’s Basketball World Cup of the modern era.

Fandom Factory worked closely with the Deutscher Basketball Bund e.V., FIBA, and other event stakeholders throughout the preparation and delivery of the tournament, supporting the development and implementation of the Game Experience across both venues, Berlin Arena and Max-Schmeling-Halle.

Our role covered the planning, preparation and on-site production of the Game Experience across both arenas. This also included the development and delivery of partner activations, which were integrated into the overall fan experience throughout the tournament.

The result was a dynamic and consistent Game Experience across both venues, supporting a record-breaking edition of the FIBA Women’s Basketball World Cup.

Client

Deutscher Basketball Bund e.V.

Year

2026

Our services

Game experience

FIBA Women’s Basketball World Cup 2026  

Client: Deutscher Basketball Bund e.V.

Berlin, Germany

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